For this project, I was tasked with rebranding a Dutch sports drink called AA Drink; in the US, AA Drink is comparable to Gatorade or Powerade. In order to elevate AA Drink for a more mature target audience and differentiate this brand from leading Dutch competitors, I redesigned the logo and tagline as well as the sports drink packaging design on Adobe Illustrator. Below is the style guide, product mock-ups and photoshoot images, and in-store displays.